Our Offering

Clear Pathway

We provide a clear pathway to help you focus on building a sustainable business from day one and stick with you until you reach a meaningful revenue milestone.  Whilst the mainstream startup narrative is often measured by the amount of capital you’ve raised, this isn’t the only way to build a business – we help you to stay independent longer (or indefinitely), without sacrificing your ambition to build a large, purposeful, and profitable business.


Active Mentoring

As entrepreneurs, we have a huge emotional investment in our product’s success which can often blind us to what customers or the market is really telling us. Our regular mentoring throughout your journey, helps you see what’s working and what’s not. We coach using an evidence-based Lean Startup approach, allowing you to derisk your own involvement and commitment over time as you come closer to proving product-market fit.

Seed Funding

Most entrepreneurs underestimate the amount of capital required to build a great company.  Traditional venture capital pushes founders to look for a large enough exit to return 20-30X to investors, which may not be aligned with the founder’s vision. Instead, our milestone-based venture debt model helps you cover your cashflow shortfalls more predictably as you grow, but without giving up equity in your company.

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Our Programme

What We’re Not

We run a set of virtual structured programmes to help you build your venture with the right support.  We’re not a traditional accelerator or incubator, or venture fund, or small business loan initiative.  Instead, we’re a new option for entrepreneurs to get the support they need building a great sustainable company from day one. We don’t require you to have co-founders to start; or have to move to a new town to get our support; or for you to get distracted for 6 months at a time raising investment.

Who We’re Looking For

Instead, we help early-stage entrepreneurs who have solid domain experience and a good idea for a great business turn this into a profitable software business that can support 4-5 people and turn over $1MM+ in annual revenues within 2 years.

Take More Measured Risks

Most early-stage entrepreneurs underestimate the amount of time, money, and progress it takes to build a product that their customers love, so we help you take more measured risks as evidence of a real business emerges, rather than having to be all-in from day one at huge personal and financial risk.

The application deadline for our next programme is at midnight on 14th August - we only take a limited number of ventures at a time so don't delay!

Our Process

Our Programme Support

Our support is delivered virtually over a series of incremental programmes, each with defined start & end dates, and with specific success criteria marked by evidence goals.  We run a competitive selection process for programme entry to our application deadline, and form a starting cohort of the most promising ventures who we work with directly over the specific programme period.

Community Access

Whilst we choose to work with only a small number of ventures directly to maintain focus and the success of those ventures, we do, however, invite other companies whom we do not have capacity to work with directly, to self-guide themselves through our online evidence-based process; with peer support provided through our online community, and with limited access to our mentors and coaches.

1 Apply Online
Submit your application online at before the next programme application deadline of midnight on 14th August 2017

4 weeks
2 Assessment & Selection
Collect the required assessment evidence using our online platform to guide you. We will select the best applicants to join our next programme cohort, and invite others to continue as community access members.

6 months
$100 MRR
3 Incubation
Our mentor-driven programme will guide you to validate your market, customer painpoints, and ensure you're working on a problem your customers must-have solved.

6 months
4 Acceleration
Work with our coaches to turn your validated concept into a refined set of MVPs and early product which can create & capture value through monetised active usage.

6 months
$20K MRR
5 Growth Incubation
Set up a successful growth framework to optimise your product's onboarding, retention, and virality, preparing your platform for onward growth.

6 months
$83K MRR
6 Growth Acceleration
Develop a differentiated product in the market with strong virality, engagement, and repeatable, sustainable, and cost-effective growth towards $1MM annual revenues.

[2 years]
[$1MM ARR]
7 Exit
Once your business has reached $1MM in annual revenues, we feel our mission is done and finish your programme support, helping you plan logical next steps.

Want to find out more? Download our detailed programme overview

Stay Accountable With Our Active Coaching

We don't just know the theory of entrepreneurship - we've built successful high-scale internet ventures and world-class startup acceleration programmes from the ground up! We've also worked closely with- and mentored- over 600 New Zealand entrepreneurs through Startup Weekend, Lightning Lab, Young Enterprise, and direct engagement. In total, we've directly helped our companies raise over $4MM+ of private investment for their ventures. We'd love the opportunity to work with you and navigate the journey ahead together.

Want to receive our community updates and hear what we're up to?

Our Partners

We're constantly adding to our ecosystem partners who add valuable resources, connections, and services (like free co-working space up and down the country) to our ventures.  If you'd like to partner with us to help support entrepreneurship at a grassroots level, and help our ventures succeed faster, please get in touch!